Estela, AI engineering and IT company in Uruguay
designs, builds and runs AI systems that keep improving after launch, on infrastructure you control. Most companies use 20% of the software they pay for. We build tools that fit 100% of how they work, and make them better every week.
Services
- Private InfrastructureModels on GPUs we install in your office or rack, for data that can’t leave the building.
- AI EngineeringPipelines and agents that keep working after the demo ends, with a person signing off.
- IntegrationsSystems that were never meant to connect, connected. If a machine has no API, we read its files and its traffic, then put it inside ChatGPT or Claude, hosted on your infrastructure.
- Self-improving SoftwareSoftware that reads its own errors, proposes one fix at a time, and shows whether it worked. A person approves each one.
- ConsultingWhich tasks an agent can take, what it costs to run, and which model to trust with it.
- SecurityWho can see what, what gets logged, and where the data lives, for every AI system we run.
Something your team still does by hand? Send us the task. We’ll tell you if an agent can take it, and what it takes to run it privately.
Or write to us: hola@este.la
Building
- SilvioUruguayan law inside Claude and ChatGPT. An MCP server that searches statutes, Parliament and case law on our own hardware, and a firm’s private documents under its own permissions. Every correction a lawyer makes becomes a test, every citation is checked against its source, and it gets better each week without the documents leaving the firm.
Team
- Aníbal RamosCo-founder, Technology
- Peter Del PrestitoCo-founder, Business & Operations
With Alfonso LaRosa (Head of IT), Nahuel Gonzalez (IT & Systems), Pablo Ferreira (IT Admin), D. Esteban Echániz (Finances).
Letter
Not an agency.
Estela started as an infrastructure practice in Montevideo. For nearly a decade we kept machines running for people who couldn’t afford for them to stop, long before we asked those machines to think.
The work changed. The reason we do it didn’t. We stay small on purpose, show clients everything, and prefer the solution nobody notices because it simply works.
AI is a tool. We are the criteria, and we answer for the results.
Aníbal & Peter
Co-founders
Working with
SODRE, AECID, Centro Cultural de España en Montevideo, Sidley Jones Architects, Verne La Mayor, Orben, Oriental, Plataforma, Cimarrón, Tafirel, U Films, Mueca Films, Fullcat, Dominó Photo + Images, Diagnóstico SRL, Avisa, Aparato, Box, Don Obdulio, Producers.
Changes
This page runs the loop we sell. Every Monday it checks what ChatGPT and Claude say about Estela, proposes one change, and a person approves it.
- : One page, two languages. Twenty pages and a 3D stack became one page in English and Spanish, written for people and for the AI assistants that now answer their questions. Result: A week later, Claude named Estela for 10 of 10 buyer questions. ChatGPT, for none.
- : Private AI page. Nobody in Uruguay ranked for private, on-premise AI, which is work we already do.
- : Client names as text. Logos are images: search engines and assistants couldn’t read who we work with.
- : AI consulting page. Search Console showed only searches for our own name. This page answers people looking for AI consulting in Uruguay.
- : Answered the private-AI question. The exact question buyers ask assistants became the first item of the page’s FAQ, answered in its first sentence.
- : Told Bing we exist. Bing had no pages of este.la, and ChatGPT searches through Bing. The site now tells Bing when a page changes.
- : Law firm and self-hosted LLM pages. Two questions we kept hearing: AI for case files that can’t leave the firm, and cutting AI API bills with models of your own.
- : Software that improves itself. Software is cheap to write now. What matters is that it keeps getting better after launch, so that is what we say we do.
- : This page started improving itself. Every Monday a loop reads what ChatGPT and Claude say about Estela, proposes one change, and a person approves it. Its changes appear here.