There is no reason for any individual to have a computer in his home.
― Ken Olsen, founder of Digital Equipment Corporation, 1977
WHAT IS ESTELA?
If we google Estela, we will come across its etimology: in Latin, star. Star, like Texaco's. Maybe the company Texaco designed its logo beause the director´s Mom was called Estela. Who knows. Google doesn't say.
Furthermore, we can come upon Estela, or Stella, in Marlon Brando's famous and majestic performance in: A streetcar Named Desire:
(or in Elaine's even more hilarious side in Seinfeld 😄)
But Estela doesn't only shine in the oil world or in the seventh art.
German scientist Stella Raiter developed the Stellarator.
A structure in the shape of a doughnut inside of which high-speed high-temperature gas is turned into plasma. Like a gas-made Milton Wynants.
Isn't Paul McCartney's daughter also called Stella?
Yes, she is. And she is a talented designer.
But if we look up "Stella" in Geocities, we will come across the following:
Estela, a symbol of hope, a guide and a protector of those who travel and get their nourishment from the ocean, a symbol of the imminent arrival of Jesus.
That’s how we feel. Like a shepherd. A lighthouse. A guide in the sea…the information sea.
That’s how we feel. Like a shepherd. A lighthouse. A guide in the sea…the information sea.
However, the name Estela is not due to a warmfull memory of our dearly beloved grandma nor to the greengrocerer around the corner who gave us kids mandarines for free while passing by. No. Nor did it come up by chance, like say Olga.
A greengrocer? Milton? I don't get it.What does the company actually do? Why am I reading all this?
We used internet to avoid reality.
We use reallity to avoid internet.
GO BACK TO SQUARE ONE
In order to get us, it's necessary to make a preface of our history,
We suggest you get in a comfortable position while we travel for 10 seconds using the word around several times.
-Mmmm...I can't see these letters clearly. What about rewriting this over in caps kiddo?
Around 1450, the printing press replaced the tedious manual book -- copying.
Denis wearing a casual silk robe. Denis being Denis on a regular Monday morning.
Around 1750, the famous French Encyclopedia was published. Denis Diderot developed a new way of sharing and organizing huge amounts of information.
How unexpected. A printer malfunction.
Around 1890, punched cards were invented changing the way information was processed.
Those were good years. Programs included actual manuals with them.
Around 1980, the personal computer arrived while word processing programs gained popularity.
That surely was a nasty keyboard.
Around 2000, The google search engine was developed reaching great popularity.
If we examine the intervals between one significant technical leap and the next, it becomes apparent that:
There is a 300-year lapse between the printing press and the enciclopedia; A 140-year lapse between the encyclopedia and punched cards. An 80-year lapse between punched cards and the PC. Only 20 years between the PC and internet.
Everything is happening at a faster pace.
Just like a Big Bang, Estela is a product of alike acceleration. It is located at the intersection between technology and its partners. Estela's achievements rely on close and honest partnership and it reminds us that the main goal of technology is to improve human interaction.
It is the greatest truth of our time:
Information is not knowledge.
― Caleb Carr.
WHO ARE PART OF ESTELA?
Peter Adrián Del Préstito
Google search results depict Peter is an entrepreneur who got a fine because he didn't de facto comply with local regulations concerning child equipment.
Search results are often hilarious.
Our Peter, however, is the commercial and technical link in our business. The one who keep gears in sync.
"Peter". Working in the shadows assembling a crib.
Aníbal Ramos
Wikipedia claims his real name is Arturo van den Eynde, a Spanish trotskyist politician.
If Estela were a milking yard, Alfonso would be the overseer who wakes at dawn to feed the animals and milk the cows.If Estela were thought of a fuel engine, Alfonso would be the oil that lubes what's inside at warp speed.
But let's not link him to sliminess or yellow tint. The point is that Alfonso is an essential and unique part of the team.
Without a doubt his medivial double. The resemblance is uncanny. Ferdinand Bol (1616–1680) Portrait of Young Man with a Sword, 1636
A technology that creates forgetfulness in the learners’ souls.
― Sócrates, on writing.
WITH ROOM FOR DOUBT
All work turns out more pleasant than the rest itself when one is lucky enough to get or one knows one will obtain that which work pursuits.-Democrates
I met these guys 10 years ago and never worked with anyone else since. They seem to be 5 years ahead. I'm clueless on how they do it.
FEDERICO ALVAREZ. - DIRECTOR
YOU MIGHT THINK THERE IS A MISSING R AT THE END SINCE TO US TECHNOLOGY IS SUCH A FOREIGN THING WHILE THEY ARE A FIVE-STAR ASTRONAUTS WHO FIX THAT WHICH IS SO FAR AND SO CLOSE AS IS OUR MEMORY AND OUR WORK.
SO YOU MAY THINK THEY ARE STELLAR: SKILLFUL, EXPEDITIOUS, SPOT ON. BUT NO, THE R MUST BE REMOVED BEING THAT ESTELA FAVORS A HUMAN BONDAGE. NO CORPORATE COLDNESS OR TECHNICAL GIMMICKS; GIGS, HARDWARE, SWITCHES, PROCESSES, NOT AT ALL, RATHER A CUP OF TEA, PATIENCE AND GOOD HUMOR. Thanks ESTELA.
FACUNDO PONCE DE lEÓN. - COMUNICATOR
eSTELA HAS BEEN OUR TECHNICAL SUPPORT AT ORIENTAL FOR QUITE SOME TIME NOW.
TRUTH BE TOLD, THEY HAVE BEEN VERY HELPFUL BECAUSE OF THE QUALITY OF THEIR WORK, BUT ALSO BECAUSE OF THE QUALITY OF THEIR RESPONSE - QUICK AND WILLING - ESSENTIALS IN OUR INDUSTRY IN WHICH EXPEDITIOUS RESPONSES GROW INCREASINGLY MORE IMPORTANT.
Diego Robino. - DIRECTOR
WHO IS ESTELA? AN OLD GIRLFRIEND? SOMEONE TO GO OUT FOR A DRINK WITH?
IF YOU CALL ESTELA I DOUBT IT WOULD BE FOR GOING OUT BUT RATHER TO FIX SOMETHING IN YOUR COMPUTERS. ANIBAL WOULD THEN SAY: HOOK ME UP! AND HE WOULD START MOVING REMOTELY FROM HIS WHEREABOUTS MAKING THE CURSOR DANCE TO UNKNOWN PLACES.
THEY PUT SO MUCH LOVE INTO WHAT THEY DO THAT, WHEN THEY COME, COMPUTERS WANT TO LEAVE WITH THEM. NOT ONLY ARE THEY NICE FOLKS, BUT ALSO TOP PROFFESIONALS. Gonzalo Moreira. - MUSICIAN
EVERY YEAR CFCE WITNESSES AROUND FIVE THOUSAND EXPERTS AMONG ACADEMICS AND CIVIL SERVEANTS FROM LATIN AMERICA AND THE CARIBBEAN. THE CFCE EXCELS IN ITS DUTIES AND IT COULD BE STATED THAT TOGETHER WITH ANOTHER THREE SIMILAR CENTERS IN THE REGION, THE ONE IN MONTEVIDEO IS THE FIGUREHEAD IN LATIN AMERICAN AND CARIBBEAN.
SUCH LEVEL OF PERFORMANCE WOULD BE INCONCEIVABLE WITHOUT A FIRST-CLASS TEAM OF PROFESSIONALS. ESTELA HAS SINCE THE BEGINNING HAD A MAIN ROLE IN IT AND AUDIOVISUAL DEVELOPMENT. ALWAYS SHINING IN PROFICIENCY AND AVAILABILITY.
CENTRO DE FORMACIÓN DE LA COOPERACIÓN ESPAÑOLA (CFCE) DE MONTEVIDEO. -MANUEL DE LA IGLESIA CARUNCHO
IN A WORLD WHERE EVERYTHING SEEMS TO BE ABOUT CONNECTIONS AND DATA MANAGEMENT, ESTELA DELIVERS THAT... AND MORE.HASTY, PRAGMATIC, EMPHATETIC. ALWAYS A STEP AHEAD.
OUR IT COULDN'T BE IN BETTER HANDS, THAT'S WHY BE TRUST ESTELA.
JUAN MARTIN OLIVERA. - ATTORNEY.
SOME SAY ESTELA IS LATIN FOR "MORNING STAR". I FEEL THIS NAME FITS IT TO THEM LIKE A GLOVE. I FEEL A BRIGHT STAR SHINES THROUGH MY DULL OFFICE. A STAR THAT WATCHES OVER MY THOUGHTS, LULLS THEM TO SLEEP AND LOOKS AFTER THEM FROM A HIGH PLACE.
WHAT'S DARKNESS? TO BE HONEST, I DON'T KNOW. EVERY MORNING SHE WAKES ME WITH HER GLOW AND TAKES ME FOR A WALK FULL OF HOPE, DREAMS THAT, BY HER SIDE, THEY CEASE TO BE UNREACHABLE.
GUILLERMO LOCKHART - PRODUCER
ESTELA FIXED OUR IT WITH EFFICIENCY, SPEEDYNESS, DISCRETION AND RELIABILITY. I DON'T KNOW, NOT EVEN BY RECOMENDATION, ANYONE BETTER FOR THIS TASK.
PABLO KOHN - FULLCAT
PRODUCERS WITHOUT ESTELA WOULD BE LIKE A SHELLNESS SNAIL. A FEEBLE SLUG.IT IS AS IF INSIDE OUR COMPUTERS THERE WAS WISE ELF, SUPER CHILL AND DEEPLY HUMAN READY TO HELP OUT AT THE SOUND OF YOUR WHISTLE.
ESTELA IS THE OPOSSITE OF WHAT MAY THINK WHEN HEAR "IT SUPPORT". IT'S ORANGE SPONGE CAKE, IT'S GUAVA JELLY, IT'S LOVE AND DEDICATION APPLIED TO THOSE WHO WORK WITH COMPUTERS.
